Outgoing CAAB boss Phil Morley reflects on a meaty career.
Courtesy of Stock And Land 1 October 2014
By Jon Condon, Beef Central 18 September 2014
Not a lot of people have exerted as much influence over the shape and direction of modern Australian red meat retailing, marketing, brand development and supply chain management as Phil Morley, who retires from CAAB later this month after an illustrious 47-year career in the industry.
The board of Certified Australian Angus Beef would like to announce the appointment of Ms. Kate Brabin as the new Chief Executive Officer; the appointment will be effective as of the 1st October 2014 replacing current CEO Mr. Phil Morley, following a decision by Mr Morley to step back from the position this year who has led the highly successful CAAB and Angus Pure programs since 2008. He succeeded Michael Pointer, who had led CAAB since its inception 18 years ago.
Phil Morley hesitates to use the word ‘retirement’ to describe his future following his departure from CAAB, as he has the intention of remaining engaged with the red meat supply chain in specific project work of interest.
The CAAB chairman Mr. Peter Trahar said that after a thorough selection process the board was delighted to announce the appointment of Kate Brabin to the CEO’s position.
Kate’s passion for the beef industry was borne early in life growing up on the family run cattle farm in the hills of Tumut, NSW. Studying firstly a Diploma of Agribusiness and then a Bachelor of Systems Agriculture – UWS Hawkesbury where she earned membership to the Golden Key International Honor Society for Academic Excellence. Kate also has a Master of Education from Charles Sturt University, Wagga Wagga. Kate has never lost sight of her passion for the beef industry and her goal, to make the connection between beef producer and consumer.
Straight from University Kate cut her teeth with Meat and Livestock Australia working within the Meat Standards Australia (MSA) team delivering meat quality standards to the consumer. From MSA Kate went on to start her own business providing grading services to small scale processors as well as quality assurance system support. Whilst working for herself an opportunity arose with Certified Australian Angus Beef (CAAB) to work with the brand to grow and develop what was to become the brand that is now a household name.
Kate currently works as the Supply Relationships Manager for Australia’s Most Awarded Brand of Beef, CAAB, a position she has held for the past seven years. Kate has been an integral part of the team that put the Angus branded beef on the map through brands Certified Australian Angus Beef and Angus Pure. Kate manages the supply chain for CAAB and Angus Pure as well as the breed verification programs including the breed verification program for McDonalds Australia which has helped make Angus beef a household name.
Kate lives with her husband Angus and their two young children Grace and Harriet on their family farm in Eurongilly, NSW where her husband, father in law and brother in law run a sheep grazing and cropping operation as well as contract sowing, spreading, spraying and harvesting services.
The chairman and the directors of CAAB would like to congratulate Kate on her appointment to the position and in doing so thank Phil Morley for the long list of achievements he was responsible for during his time as the CAAB – CEO.