A range of CAAB prime beef cuts are ranged across five hotels in the group:

• St James Hotel – 114 Castlereagh St, Sydney NSW
• Sanctuary Hotel – 545 Kent St, Sydney NSW
• Maloney’s Hotel – 81 Goulburn St, Sydney NSW
• Star Bar – 600 George St, Sydney NSW
• Clock Hotel – 3282 Surfer’s Paradise Boulevard, Surfer’s Paradise QLD

Rogers Soundranayagam, the Groups’ Operations Manager Restaurants has been the driving force behind the great support shown to CAAB.

Certified Australian Angus Beef CEO, Phil Morley said, “we are very pleased to be associated with the Maloney Hotels and grateful for their support of Australia’s most awarded beef brand”.

Click here to see Clock Hotel’s Award

Induction Specification Awards

Feedlot Performance Awards

Carcase Awards

Grand Champion pen of 5 Steers

                Rosedale Livestock          Charolais/Angus               801.5 points

Reserve Champion Pen of 5 Steers

John Dettmann                 Angus                   800 points

3^rd Overall

                Frank Sorraghan               Angus                   797 points

4^th Overall

                Manchee Patoral             Shorthorn           793.5 points

5^th Overall

                John Dettmann                 Angus                   784.5 points

Riverine Premium Champion Pen

1^st           John Dettmann                 Angus                   800

2^nd          Murranjai Pastoral           Angus                   779

CAAB Champion Pen

1^st           John Dettmann                 Angus                   800

2^nd          Frank Sorraghan               Angus                   797

Riverine Tendercut Champion Pen

1^st           Rosedale             Charolais/Angus               801.5

2^nd          Manchee Agriculture     Shorthorn           793.5

Certified Australian Angus Beef (CAAB) is proud to be the major Sponsor of the Beef Spectacular Trial run by The Land Newspaper. The trial has just completed its fourth year and goes from strength to strength with some 380 entries in the 2012 induction. The trial is open to all breeds and provides all entrants with comprehensive feedback on their own cattle as well as all other teams in the trial allowing for a benchmarking opportunity second to none.

The awards presentation night recently held at Cache Restaurant and Function Centre in Wagga Wagga on Friday February 1^st  could be likened to The Logies for cattle. From the time the guests arrived their was a buzz in the room and everyone was guessing how their teams may have went throughout the trial, with most team nominees having visited the feedlot and viewed their teams after the cattle had been in feed for 80 days.

The trial is open to all breeds, but this year was largely dominated by Angus and Angus cross teams. The first award to be announced was for meeting induction specifications, this year saw 18 teams receive the full 100 points for induction which include meeting weight specifications, treatment requirements and having the correct paper work accompany the cattle and further the paperwork being correctly completed. Amongst the 18 teams there were 9 teams that were Angus or of an Angus cross.

Anticipation was high when it was time for the Carcase awards to be presented, with mutterings from around the room, that included ‘this is the important one’ and ‘this is the one that counts’, referring to the importance of carcase eating quality. The awards for best carcase did not disappoint and saw Angus teams come in first, second and third, including Murrunjai Pastoral Company, Murra Angus followed by Barbara Mawhood respectively.

On the night of nights that was the Beef Spectacular Feedlot trials presentation, John Dettmann excelled and showed all in the room he consistently breeds excellent feedlot cattle. John took out the Certified Australian Angus Beef Champion Pen, with Frank Sorraghan running a close second. John was then able to repeat it to take out the Riverine Premium Champion Pen,  with Murrunjai Pastoral (another Angus team) running second.

Overall, grand and Reserve Champion for the trial in it’s entirety, based on point’s scored overall alone, that is not taking into account  meeting the premium brands specifications, Rosedale Livestock took out the top notch with a Charolais/Angus team on 801.5 points. Reserve champion, 1.5 points of the leaders pace, went to John Dettmann and an Angus team with 800 points. Third overall was Frank Sorraghan with an Angus team on 797 points. Fourth, Manchee Agriculture on 793.5 points and fifth overall John Dettmann’s second Angus team on 784.5 points.

With such close results for the Champion, Reserve Champion and Third place getters, it is confirmation that producers are getting better and better at achieving high quality results from their cattle and feedback simply validates the job they are doing and doing so well.

Certified Australian Angus Beef – CEO Phil Morley made the comment while addressing the gathering that this trial is based on commercial reality, the result represents dollars paid to the growers of quality cattle. Further he noted, that the beef primals from these cattle will find their way into some of the best restaurants in Australia and overseas.

We are so thrilled that so many producers are willing to put themselves and their cattle out there for benchmarking against so many other breeds and even more pleased that the trial results yield so much beneficial information for those involved. Interestingly Angus cattle account for about 35% of the 380 entries received in 2012.

It must be noted that year on year, many of the teams have entered and year on year they improve, testament that the level of feedback provided is imperative in improving feedlot efficiency and performance both on feed and in carcase.

This year for the very first time, The Land Newspaper offered an advertising prize to the stud breeder that encouraged and achieved the most entries from the commercial breeders in which they supply. The prize is $2000.00 worth of advertising in The Land Newspaper.

Anne Bullen of Quaterford Angus took home the valuable prize in its Inaugural year. Anne’s bull performance can be seen in the results through teams including the hugely successful entries from John Dettmann. A big congratulations to Anne and Quaterford Angus.

Should you be interested in entering the Beef Spectacular Feedlot Trial this year, please contact kbrabin@caab.com.au for further information. We at Certified Australian Angus Beef are looking to Angus breeders and Commercial growers to dominate the completion and we can’t do that without your support. The information you receive as a participant in the trial is absolutely invaluable and in fact there is not another competition like it on the East Coast. The Beef Spectacular Feedlot Trial truly reflects commercial reality and further the feedback provides you with information on your commercial status amongst the entries, that is how valuable is your cattle and further your beef.

CAAB Feature Pg 1

CAAB Feature Pg 2

CAAB Feature Pg 3

http://www.youtube.com/watch?v=qh-Up1fVb_I&feature=youtu.be

Make sure you pop into the Norman Hotel during the month of November, as if you purchase a CAAB steak, you can enter the draw to win a Weber Q100 and other great prizes.

Certified Australian Angus Beef is Australia’s Most Awarded Brand of Beef with some 20 Royal Fine Food Show medals in its 16 year history, indisputably proving that Certified Australian Angus Beef has with stood the test of time.

This is something that Mr. Phil Morley, Chief Executive Officer of Certified Australian Angus Beef stands by. ‘We are thrilled to have achieved a Grand Champions Trophy in Melbourne, where our beef was judged by Melbourne’s finest meat aficionados, including the likes of Justin Wise Executive Chef, The Point Restaurant Albert Park’ said Phil Morley.

Being judged by the likes of Justin Wise of The Point is a true test to Certified Australian Angus Beef. The Point has been judged the best Victorian Premium Steakhouse in both 2011 and 2012 and in 2011 took out the Best Steakhouse in Australia an accolade they hope to repeat this year.

Certified Australian Angus Beef is turning into a right Royal star in recent years with the brands continuing success at Brisbane, Melbourne and Sydney’s Royal Fine Food Shows. So much so, that when in Australia last the Queen dined on Certified Australian Angus Beef for lunch at Government House.

Certified Australian Angus Beef can also boast serving The Lodge on many occasions, with the premier butchers, Red Hill Butchery of the Australian Capital Territory being a Certified Australian Angus Beef Stockiest and further a supplier to The Lodge.

Phil Morley adds, ‘ Certified Australian Beef is not only Australia’s largest beef brand in volume, it most certainly Australia’s most awarded and winning these accolades year on year is pure testament to Certified Australian Angus Beefs commitment to consistent, juicy full flavored, tender meat. Such awards are validation that we are the beef brand we claim to be’.

Please see attached press release:

CAAB Melbourne Grand Champions_Press Release

Can you handle the challenge? Round up your friends and colleagues and bogey on down to take on the 1 Kilo T-bone Steak Challenge, a Certified Australian Angus T-bone that is! Available throughout October at Steersons Steakhouses and Kingsleys Australian Steakhouse.
Should you succeed and demolish the T-Bone, you will be added to the 2012 Hall of Fame Honour Board and take home a Champions Cap plus a CAAB Golf Ball.

Book now! Call the Challenge Hotline: 9295 5047

A 16-year veteran with an enviable reputation and a newcomer still finding its place in Australia’s branded beef spectrum shared the top honours in the Royal Melbourne Fine Food Awards announced yesterday.

In one of the biggest branded beef and lamb competitions in Australia, a Gold Medal was awarded yesterday to Certified Australian Angus Beef out of T&R Murray Bridge.

The winners demonstrated the wide spectrum of production systems now employed to produce premium beef brands in Australia: CAAB in this case was a 150-day grainfed entry.

Yesterday’s results in Melbourne (see full medallist list at the bottom of this article) clearly showed that products from across the full palate of beef brands can appeal to judges, rather than just those at the highly-marbled end. Medal winners came from four mainland States.

Meanwhile, for Melbourne Fine Foods’ other Gold Medal winner, Certified Australian Angus Beef, the result adds to a long list of awards garnered over the program’s 16-year lifespan.

Australia’s largest commercial brand, CAAB has grown from humble beginnings in 1996 to become the largest and arguably one of the most successful brands in the country (See this morning’s separate article “Melbourne win endorses CAAB’s program.”

The Melbourne branded beef competition proved to be a strong showcase for Certified Australian Angus Beef and it’s related grassfed ‘Natural’ program, Angus Pure.

Apart from the gold medal winner from licensed CAAB processor, T&R Pastoral’s Murray Bridge abattoir in South Australia, an Angus Pure entry also sourced from T&R earned a silver medal, while a CAAB sample from another licensed processor, Teys Australia’s Wagga plant, earned a bronze.

A statement issued yesterday by Royal Melbourne Fine Food Awards said judges were impressed with the high standard of the 18 entries into the Branded Beef category, which earned 12 medals in total, comprising two gold, four silver and six bronze.

The awards use the ‘wine’ system of judging, where medals are awarded on the points achieved, rather than simply first, second, third. This means more than one entry can achieve the same medal ranking.

Conducted by the Royal Agricultural Society of Victoria, the annual celebration of fine foods from across the country is judged over two days at Melbourne Showgrounds. High calibre judges were recruited from both the hospitality and meat processing sides of the industry.

“Blind tastings and the pointed judging system used ensures integrity and credibility behind the judging process,” spokeswoman Ann Houlihan said.

Winning a medal at the RMFFA was a recognition of excellence, and medals on award-winning products were a valuable marketing tool for winners, she said.

Gold medal winners are eligible to win the Champion Trophies, which will be presented at a presentation luncheon on September 23 during the 2012 Royal Melbourne Show.

Five of the six gold and silver medals awarded this year were either Angus-specific programs, or heavily influenced by Angus genetics.

2012 Melbourne Fine Foods Branded Beef Medal Winners

Gold:

• Certified Australian Angus Beef – T&R Pastoral Certified Australian Angus Beef – NSW
• Wingham Beef Exports – Manning Valley Naturally – NSW

Silver:

• Certified Australian Angus Beef – T&R Pastoral, Angus Pure – NSW
• Stockyard Meats – Stockyard Gold, MSA Grainfed – QLD
• Aldi Stores – Highland Park Grassfed Beef – NSW
• Richard Gunner Fine Meats – Coorong Angus Dry Aged – SA

Bronze:

• Atron Enterprises – Condabri Beef – NSW
• Atron Enterprises – Spring Grove Beef – NSW
• Certified Australian Angus Beef – Teys Australia CAAB – NSW
• Oakey Abattoir – Oakey Angus Reserve – Qld
• Farmer Dan – Farmer Dan Free-Range Beef – VIC
• Richard Gunner Fine Meats – Coorong Angus – SA.

The prestigious award is made in recognition and memory Howard Yelland, a champion of objective selection and performance recording in the beef industry.

Michael Pointer received his award in recognition of his leadership in developing and promoting branded Australian beef to a domestic and global food market.

His leadership in establishing the Australian Branded Beef Association and the development of the Certified Australian Angus Beef (CAAB) program has been responsible for establishing Australian branded beef on global and domestic markets.

His sound knowledge of the food service sector saw the development and promotion of secondary beef cuts to supermarket and fast food chains in the form of beef brand name burgers and small goods.

Angus Australia congratulates Michael Pointer on this wonderful achievement and thanks Michael for his enthusiasm and service to CAAB over many years.