Certified Australian Angus Beef Pty. Ltd. was incorporated in Victoria on 4th July 1996, and is a company wholly owned by Angus Australia.
The Company was established as a customer focused organisation to promote the sale of Angus beef produced in Australia, with the corporate objectives being:-
1. To provide people who enjoy eating beef with a beef meal which consistently meets their expectations.
2. To produce, under strict quality control procedures, a high quality beef product guaranteed to be tasty, juicy, and tender.
3. To increase the market demand for registered Angus Bulls (Herd Book and APR)
4. To increase the market demand for Angus females and their progeny.
5. To generate funds for the promotion of Angus products and the Angus breed.
6. To enable the rapid accumulation of accurate and useable carcass data for the continuing development of carcass EBV’s.
Certified Australian Angus Beef Pty. Ltd. owns the Brand, Trade Marks, and other intellectual property associated with the products marketed under the same name, and used in the production and marketing of those products in the Australian domestic market and in export markets.
To achieve its objectives the company has developed a production pathway to produce superior beef to a strict specification that ensures both the highest quality, and food safety. Production and marketing policies also ensure that Brand, and Product Integrity, as well as Trade Mark compliance are maintained, and all technical, and other information, is captured for the benefit of all stakeholders.
The Production Pathways, Product Integrity, and Trade Mark Compliance are managed by issuing licenses to the operators in the chain of production, distribution, and marketing. Licensees are required to adhere strictly to the policies established by Certified Australian Angus Beef Pty. Ltd. Licenses are issued to:-
• Producers (Suppliers)
• Backgrounders and Feedlots
• Distributors and Portion Controllers
• Restaurant and Hotel outlets
• Retail outlets
Certified Australian Angus Beef Pty. Ltd. supports the marketing of its products by the Licensees with the development of Point of Sale and other marketing materials and activities.
Certified Australian Angus Beef Pty Ltd is a Member of the Australian Branded Beef Association
Phil Morley (Chief Executive Officer)
The company is managed by an independent Board of Directors, consisting of:-
Peter Trahar (Chairman)
David Thomason (Deputy Chairman)
Mark Gubbins (Director)
Brian Mobbs (Director)
Keith Roberts (Director)
The Board of Directors Charter governs the operations of the Board and is currently being amended. A copy can be viewed here in the near future.
Certified Australian Angus Beef product complies with the Certification Statement that can be viewed on the following link.
The Administrative Office of Certified Australian Angus Beef Pty. Ltd. is:-
C/O Hancock & Peters,
1810 Landners Track
Torwood 3821 Victoria
Ph: 03 56364212
Fax: 03 86779390
Email : firstname.lastname@example.org
The Chief Executive’s Office is:-
Level 2, 802 Pacific Highway,
Gordon, NSW 2072,
Telephone: + 61 2 9844 5426
Fax : + 61 2 9844 5427
The Registered Office of Certified Australian Angus Beef Pty. Ltd. is:-
C/- GJM & Associates Pty Ltd,
389 Canterbury Road,
Surrey Hills, Victoria, 3127
The Company Secretary/ Public Officer is:-
Mr. G. J. McCluskey
Telephone : + 61 3 9836 2499
Fax : + 61 3 9836 9366
The Company Postal Address is:-